Founding Investor Round

10% equity
for AED 2,000,000.

Become a founding investor in the private operating system for Emirati and GCC households. A category-defining venture from OneBonsai Gulf.

A modern Emirati family in their majlis at golden hour
AED 2M
Round size
10%
Equity offered
AED 20M
Pre-money valuation
GCC
Initial market
The opportunity

A US$ 50B+ household management market — and no GCC-native operator.

The GCC has the world's highest concentration of multi-property, multi-staff households, yet families still run them through WhatsApp groups, paper folders, and personal assistants. Simplify Home is the first Arabic-first, culturally native platform built for them — from kafala visa logic to majlis season, mulkiya renewals to Zakat calculation.

  • Recurring revenue
    AED 199–599 monthly subscriptions, with 70%+ gross margins.
  • High-LTV segment
    Family principals don't churn. The product becomes infrastructure.
  • Regional expansion
    UAE → KSA → Qatar → Kuwait. Same pain, same playbook.
  • Defensible moat
    Cultural fit, Arabic UX, GCC document logic — not adaptable from elsewhere.
Three generations of an Emirati family walking through a luxury villa
Use of funds

AED 2M, deployed for an 18-month runway to traction.

45%
Product & Engineering

Mobile app v1 (iOS/Android), Arabic-first UX, AI Concierge, Zakat & document intelligence.

30%
Go-to-Market

Founding-family programme: 100 GCC households onboarded with white-glove service.

25%
Operations & Compliance

UAE data residency, security certification, key household-ops hires.

Founding Round

Be one of the first names on the cap table.

We're sharing the deck and financial model with a small circle of strategic investors and family offices. Reach out personally to Ivan.